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AARóN SANCHEZ |
Paladar
| Centrico
New York, NY
The son of celebrated Mexican cooking authority Zarela Martinez, Aarón's passion, commitment and skills have placed him among the country's leading contemporary Latin chefs.
As a former co-host of Food Network's 'Melting Pot', Aarón introduced a national audience to his technique and creativity with contemporary interpretations of classic Latino cuisine. His audience and fans get to sample this fare at his restaurants, Paladar and Centrico, both located in New York City. He also was a consultant on the eatery Mixx, a part of the Borgata Hotel and Spa in Atlantic City.
In February 2001, Aarón teamed up with Eamon Furlong to open Paladar, a pan-Latin inspiration on the Lower East Side. Funky, but chic, Paladar is a dining experience that incorporates the vibrant energy of the neighborhood with the relaxed intimacy and warmth of a Cuban Paladar.
In its first year, Paladar won Time Out New York's 2001 Award for Best New Lower East Side Restaurant and Best Latin American Restaurant in their 2002 Eating and Drinking Guide. On September 26th 2002, Eric Asimov of The New York Times Dining Out Section featured Paladar in a very positive review, stating: "...As long as Paladar...continues to employ the Nuevo Latino vernacular in a sound and appealing way, it is clear that it is deeper than a passing fancy".
In 2004, Aarón opened up Centrico ('centrally located' in Spanish) with renowned restaurateur Drew Nieporent of the Myriad Restaurant Group (Nobu, Rubicon, etc.). It is a fresh interpretation of regional Mexican cuisine. With the new restaurant, Aarón goes back to his roots to cook the Mexican food of his childhood.
In 2005 Aarón was named one of People En Espanol’s (the country’s #1 Latin Magazine) 50 Most Beautiful People.
Aarón is a restaurateur, television personality, consultant, spokesperson and author. His first book, La Comida del Barrio, including recipes and photographs by Emmanuel Bastien,was published in May 2003. He has consulted with Proctor and Gamble, Target Stores, Ortega, as well as trade and food industry commissions worldwide. Aarón makes international appearances conducting cooking classes and events where he shares his knowledge of and passion for Latin cuisine with thousands of admirers throughout the year.
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